Entries by Andrew Peluso

Local Search Engine Optimization

WHAT IS LOCAL SEO? Local SEO (Search Engine Optimization) results display on SERPs (Search Engine Results Pages) in the local 3-pack and the organic rankings. These display when the search is for a local business near the person doing the search or when the search is city specific. The local 3-pack is the map that […]

Search Engine Optimization Guide

Why Is Search Engine Optimization Important? 81% of shoppers now conduct online research before buying. When users enter a query into Google and other search engines they trust that those search engines will deliver the most relevant and useful information first. For this reason, as much as 33% of people click on the web page ranked number […]