WHAT IS LOCAL SEO? Local SEO (Search Engine Optimization) results display on SERPs (Search Engine Results Pages) in the local 3-pack and the organic rankings. These display when the search is for a local business near the person doing the search or when the search is city specific. The local 3-pack is the map that […]
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NAP stands for your business’s name, address, and phone number. Some SEO experts also add a W at the end of NAP to make NAPW. The W stands for Website. How does NAP affect your local SEO? According to Google: “Local results favor the most relevant results for each search, and businesses with complete and […]
Why Is Search Engine Optimization Important? 81% of shoppers now conduct online research before buying. When users enter a query into Google and other search engines they trust that those search engines will deliver the most relevant and useful information first. For this reason, as much as 33% of people click on the web page ranked number […]